RAW FURY logo in white text on black background.
White Owl logo with geometric design and text 'White Owl'
Text says 'Score More with XBOX' in 3D white letters and a metallic Xbox logo.
Logo of the 'Galaxies Showcase' with stylised text and a space-themed background.
Black logo with a castle silhouette and the word 'SNOWCASTLE' beneath it
Bold white text on a dark background for the games studio 1TK.
Logo of game developer, Twisted Works with stylised text

The Path is a games marketing agency built on the simple belief that:

Brilliant People do

Brilliant Work

The Path helps developers, studios, and publishers connect with the right players through expert influencer marketing and community management.

The Path is an independent games marketing agency working exclusively with devs, studios, and publishers to help them find the right audience

The Path’s ethos is built around the simple belief that brilliant people do brilliant work.

We specialise in influencer marketing, community growth, and strategic consultancy. We bring senior-level experience, earned inside the platforms and ecosystems that matter, without the overheads or red-tape of a traditional agency.

We know how games are actually discovered and talked about today. Feel confident in taking your game to market by letting us help you navigate The Path.

Michael, founder of The Path, smiling and wearing a dark jacket over a T-shirt, leaning on a surface in an outdoor setting.

About Us

Black and white portrait of Chris Spearman, Creator Lead, smiling and wearing glasses.
Beth, Operations Lead at The Path, smiling with glasses and long wavy hair in a relaxed portrait.
John, Community Management Lead at The Path, smiling with glasses and a beard, wearing a floral patterned shirt, leaning against a wooden wall.

CORE SERVICES

Illustration of a person working at a laptop with video recording and streaming equipment, representing creator marketing.
Graphic with the words 'Community Management' and an icon of five connected people.
Text reading "Consultancy Support" with line art of two people talking with speech bubbles in the center.

TESTIMONIALS

  • Quote from Ray Willmott, Marketing Manager at Raw Fury, praising John for his support during a game launch and post-launch, highlighting his role in the game's success and recommendation.

  • Quote from Chris Thomas of Galaxies Showcase about working on The Path project, mentioning team collaboration and positive experience.

  • Quote about the successful launch of LYSWARD and appreciation for the team at The Path, highlighting strategy, execution, and understanding of product vision, attributed to Arielly Costa from Snowcastle Games.

  • Testimonial quote praising Michael, his team, and The Path for their meaningful integration into development and publishing, and their collaborative work within budget constraints, signed by Claire Barilla, Publishing Producer.

  • Quote praising John from The Path for supporting Discord and Steam communities with events, management, and trust-building. Signed by Kanoa on behalf of White Owls.

Contact Us

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