Text-based graphic with the words 'CREATOR' in white and 'MARKETING' in purple on a black background.

The Path specialises in creator marketing for the games industry, delivering thoughtful, results-driven campaigns backed by senior experience from concept through to completion.

By partnering with creators selected for their relevance and credibility across YouTube, Twitch, and TikTok, we ensure your game reaches the right audiences through voices players genuinely connect with.

Screenshot of the game 'Turnbound', a strategic card game with two players, each with face cards and various game elements, in round 12 with turn 6. An avatar of Dexbonus in a mushroom hat is visible in the bottom right corner.
Twitch streamer 'Stormfall33' with long dark hair, wearing a red dress and black cardigan, reacting to the Galaxies Showcase on Twitch, with a chat overlay on top.
An esports tournament setup with two players sitting at tables facing each other, playing on desktop computers with gaming monitors, in a room with green and black lighting. A large screen above displays the event "Ballers Tournament" with basketball imagery.

Meet Chris

With six years’ experience running creator campaigns, our Creator Lead Chris has worked on everything from AAA blockbusters to solo-dev indies, shaping creative concepts and guiding projects from first idea through to final report.

Favourite Game:

  • All time -World ofWarcraft

  • Currently - 7 Days to Die

  • For my sins - League of Legends

Young man with glasses and mustache smiling, wearing a hoodie.
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