Text graphic with the words 'COMMUNITY MANAGEMENT' in large, bold letters, with 'COMMUNITY' in white and 'MANAGEMENT' in purple.

Whether it’s defining community identity, nurturing growth, facilitating feedback loops, or delivering safe, inclusive spaces, The Path builds thriving player communities where people feel valued and connected.

The Path can complement in-house community teams or design and implement programmes from the ground up that build and sustain long-term player excitement. Our approach keeps audiences active and engaged across platforms such as Discord, Reddit, and beyond.

A pixel art screenshot from an RPG game showing an island with trees, mountains, and water. A character is standing on a path near the coastline. On the right, there are portraits of six characters with health bars, and text box reading 'You wait a short while.' at the bottom.
In a fantasy video game scene, a hand casts a spell towards a glowing plant in a desert landscape with rocks, trees, and cliffs in the background.
Screenshot of a digital fantasy-themed chess or strategy game with multiple characters and tokens on a grid, a round meter on the right, and a small inset of a person playing at a desk with gaming equipment and shelves in the background.

Meet John

Our Community Lead John has over eight years of experience in community management from AAA, publishing, indie and agency. Whether it's engaging communities, gathering meaningful feedback, running community events or safeguarding, John's the person to make it happen.


Favourite Game:

  • Of all-time: Europa Universalis IV.

  • Currently: A toss-up between GuildWars 2, Dune: Awakening and Riftbreaker.

Black and white photo of a smiling man with glasses and a beard, standing against a paneled wall, wearing a patterned shirt.
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