TESTIMONIALS
“The Path have quickly and seamlessly become an extension of the community team here at PlaySide, and have been instrumental in supporting the global release of MOUSE: P.I. For Hire. Their flexibility, knowledge, and genuine passion for supporting our release and our game's growing community has been invaluable and has truly helped us to deliver a world class experience for our players!”
Michael McAlister - Global Head of Marketing, PlaySide Studios
“Working with the team at The Path is a great experience. Their genuine passion for gaming, deep industry expertise, and adaptability have been invaluable to our marketing strategy.
The Path excels at grasping our vision, operating effectively within strict budget parameters, and maximizing total reach and visibility. They quickly became a trusted extension of our internal team, executing seamless, high-impact campaigns with minimal hand-holding.
We couldn't be happier with the campaign results and highly recommend them to any studio seeking a reliable, high-performing creator agency.”
Frank de Brie - Sr. Global Marketing Lead, Vertigo Games
“Michael and his team are effective tacticians, but they’re more than that. They offer strategic insights that make them best-in-class partners. They understood The Planet Crafter at its core, and this translated into brilliant work. I look forward to working with them again.”
Fernando Rizo - Partner, Caboodle Games
“Working with The Path on our creator programme for the Autumn edition of the Galaxies Showcase was a pleasure. Chris and Beth needed zero oversight and just ran with the project. Finding suitable creators, contracting them, managing them and even taking on ambient community work like game key distribution for our partners. Even though it was outside the scope of work John jumped in to help moderate our live stream chat. The whole project was completely frictionless and I’m very grateful to the team for taking so much off our plate.”
Chris Thomas - Founder, Galaxies Showcase
“Working with Michael and Beth was a fantastic experience. From start to finish, they were highly professional, responsive, and transparent, always keeping us updated with real time progress and maintaining excellent communication throughout the campaign.
Beth did an outstanding job leading the creator outreach. Thanks to her work and the agency's strong reputation, we were able to connect Coffee Talk Tokyo with content creators who were a perfect fit for the game's audience. The response from creators was consistently positive, making the collaboration process smooth and effective.
We're very happy with the results and the reach the campaign achieved, and we would happily recommend them to any studio looking for a reliable partner for their game.”
Mikhail Campos - Marketing Lead, Chorus Worldwide
“The Path hasn't been just an agency for us, but a great partner. One who truly understands what you need and does its best to help you achieve it. Not only that, they also have the talent, the experience and the network to make impossible things happen, which makes them a super partner!”
Matteo Vallone - 1TK Games
“Michael and his team have been stellar to work with. The Path have provided really meaningful integration into the development and publishing operations. It is always hard when you approach agencies with indie budgets, but they have been amazing at working collaboratively to make the most of what we have! So happy to have them onboard.”
Claire Barilla - Co-Founder, Lumo Cooperative
“John from The Path has done a great job keeping our Discord and Steam communities active and in the loop.
The Path really is a one-stop shop for community management. They’ve helped us with special events on Discord and Steam, weekly in-game events, general community engagement, page management, bot filtering, even building trust on Reddit and Discord communities, and more. They’re always quick to respond, easy to work with, and we honestly can’t recommend them enough.”
Kanoa - Strangely Compelling (on behalf of White Owls)
“Recently, we announced the Open Beta launch of Lysward, and the response from the players has been amazing! A huge part of this momentum is thanks to the incredible team at The Path. From strategy to execution, their presence has been invaluable to us. We've been working together since before the beta launch, and the results speak for themselves. A special shout-out to Michael and John. Your expertise isn't just in marketing or community management; it's in truly understanding a product's vision and building a path (pun intended ) for it to find its audience.”
Arielly Costa - Marketing Lead, Snowcastle Games
“The Path has been a fantastic agency to work with for our content creator outreach and management needs. They were attentive to our marketing direction and product needs and presented a clear, thorough strategy to match. The expertise they provided for organic and paid out-reach really helped elevate our campaign and took the pressure off of us so we could focus on other aspects of marketing without needing to step in. We would very much like to work with them again in the future and are excited to see what The Path will do next!”
Kelly Gardiner - Creative Marketing Manager, Firesquid
“I worked with John from The Path on a game launch and he sustained the title and community through this key period and into post launch. His support was invaluable at a critical juncture in the game's life cycle and ensured the game was set up for success over the short and long term. I would highly recommend.”
Ray Willmott - Marketing Manager - Raw Fury