The Path partnered with Vertigo Games to celebrate the release of The 7th Guest Remake, running a mix of paid and organic creator campaigns to mark the return of this 90s classic.

The campaign rolled out in two phases, kicking off in March with an initial burst to amplify the game's announcement. We used a mix of short-form creators, ranging from puzzle specialists to general industry news channels, and supported their content with a paid boosting strategy to drive broad awareness and clicks to the Steam wishlist page.

For the launch phase, we shifted our focus to creators who love challenging puzzles and nostalgic gaming. We also worked closely with creators on two standout pieces for the campaign: a deep-dive retrospective with Outside Xtra titled ‘7 Ways The 7th Guest Changed Gaming Forever’, and a multi-week murder mystery series with Stumpt that got their community solving riddles together in the run-up to launch. To add an interactive element to the live broadcasts, we also created custom, 7th Guest-themed puzzles for select creators to solve live on stream alongside their chat.

Alongside the paid activations, we ran a large-scale organic outreach campaign to spread the word about the launch amongst channel that specifically loved atmospheric puzzle titles like Myst, Riven, and Blue Prince. The outreach was a success achieving a 74% open rate and 100+ watch hours. Most notably, the game was organically picked up by Brazilian streamer, Cellbit, who streamed the game for 8 hours to a peak audience of 9k viewers.

Results at a glance:

• 7.8M Views

• 28k Watch Hours

• 38 additional stream hours outside of contract

• 100 organic watch hours

• 74% email open rate