CAMPAIGN PILLARS
Community Management
Organic Outreach
The Path has been supporting Snowcastle Games during the beta phase of Lysward, focusing on building a structured, engaged community while creating clear feedback channels between players and the development team.
Our work centred on establishing Discord as the core community hub, providing day-to-day engagement and moderation, and ensuring player feedback was captured, surfaced, and communicated effectively to the development team. Alongside this, we collaborated closely with Snowcastle to develop a consistent cadence of Beta Updates shared directly within Discord, keeping players informed and aligned as development progressed.
Our focus included:
Managing and growing the Lysward Discord to 250+ engaged members
Maintaining an active, developer-facing feedback loop throughout the beta
Supporting regular Beta Update communications via Discord
Conducting organic creator outreach to introduce the game to relevant early audiences
“Recently, we announced the Open Beta launch of Lysward, and the response from the players has been amazing! A huge part of this momentum is thanks to the incredible team at The Path. From strategy to execution, their presence has been invaluable to us. We've been working together since before the beta launch, and the results speak for themselves. A special shout-out to Michael and John. Your expertise isn't just in marketing or community management; it's in truly understanding a product's vision and building a path (pun intended ) for it to find its audience.”
— Arielly Costa, Snowcastle Games
