The Path partnered with Galaxies to amplify their Autumn Showcase through a blended influencer strategy, combining paid and organic creator coverage with real-time community support. Our work spanned creator activation, Twitch chat moderation, and streamlined key distribution to Galaxies’ official co-streamer network, ensuring both reach and quality engagement throughout the event.

By aligning creator selection with audience relevance and supporting the broadcast experience live, we helped Galaxies maximise visibility while maintaining a positive, well-managed community environment.

Results at a glance:

• 10k+ total peak concurrent viewers across paid and organic creator coverage

• 8.6k+ average concurrent viewers, sustaining strong engagement throughout the showcase

• 186k total views generated across the campaign

• 15.4% open rate on organic outreach email

• 44.8% open rate on co-streamer key distribution email

• 24% conversion rate from email open to key redemption resulting in 5,570 watch hours generated from 31 pieces of creator content