The Path partnered with 1TK to support the launch of Turnbound, delivering an integrated approach across creator activation, branded content, and hands-on community management. Our focus was on building early momentum around the game while laying the foundations for a healthy, engaged community from initial announcement through to demo release and beyond.

Through targeted creator collaborations and consistent community support, we helped Turnbound increase visibility, drive wishlist growth, and establish a central hub for players and supporters.

Results at a glance:

  • 5x Wishlists to date.

  • 18,000 Watch Hours.

  • 60,000 YouTube views.

  • Inclusion in 2x Showcases.

  • Discord grown from 30 to over 270 users.

CAMPAIGN PILLARS

  • Community Management

  • Organic Outreach

  • Paid Creators

  • Branded Content

A screenshot of the Twitch streamer, Dexbonus, playing the game Turnbound on her stream.

“The Path hasn't been just an agency for us, but a great partner. One who truly understands what you need and does its best to help you achieve it. Not only that, they also have the talent, the experience and the network to make impossible things happen, which makes them a super partner!”

Matteo Vallone - 1TK Games

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