The Path partnered with TARK Games and Lumo Co-op to support the creator campaign for BOMBANANA!, managing large-scale organic outreach, key distribution and creator support across multiple campaign beats.

Working from targeted creator lists, we handled campaign execution from start to finish. This included writing and adapting outreach for different creator groups, coordinating key delivery, vetting inbound requests and supporting creators with queries or access issues. We also reviewed campaign performance throughout, using open, click and redemption data to refine subsequent outreach.

Across the campaign, 1,800+ creator emails were delivered through a mix of personalised and scaled outreach. Alongside this, The Path supported community management across Discord and Steam, helping answer player questions, surface issues and maintain a positive space around the game.

Results at a glance:

• 444 creators redeemed key bundles, each including two additional keys to bring friends into co-op

• 215 pieces of tracked creator coverage

• 778K+ YouTube views and 14K+ likes

• 65K+ Twitch watch hours

• 31K+ summed Twitch average CCV

• 1,800+ creator emails delivered

• Selected outreach achieved 60%+ open rates and 13%+ click rates