The Path partnered with the team at Miju Games to support the highly anticipated console release of The Planet Crafter. Instead of relying on traditional sponsored gameplay, we developed four creator concepts around the game's core strengths. From its progression systems and creativity, to its appeal as a collaborative sandbox where friends could build something together.

Each concept was paired with a content format that audiences already knew and enjoyed. That included ambitious "100 Days In..." challenge videos, chaos-inducing Terraform Teams, satisfying timelapse content, and partnerships with console-focused creators. Every activation played to both the game and the creator's strengths, creating content that felt natural to watch, enjoyable to make, and true to The Planet Crafter.

Together, the campaign blended evergreen YouTube content, live Twitch entertainment, and short-form social video to reach players across multiple platforms and stages of the launch.

Results at a glance:

• 1M+ YouTube views (66% above forecast)

• 5M+ TikTok views (including paid amplification)

• 3.6% average YouTube engagement

• 14k+ watch hours generated via live streams

• 14 additional stream hours outside of contract

• Four bespoke creator campaign concepts successfully delivered and over target