CAMPAIGN PILLARS
Paid Creators
Organic Outreach
Key Distribution
The Path partnered with Galaxies to continue growing and nurturing its Autumn Showcase creator programme through targeted outreach, co-streamer coordination and post-show key distribution.
Building on three previous editions, our outreach was segmented across key creator audiences, with personalised emails targeting creators with a strong affinity for gaming showcases, creators new to the showcase space, short-form creators and fans of THE FINALS, the show's Twitch Drops partner. Alongside growing the co-streamer community, we continued to nurture existing creators by extending opportunities for engagement beyond the broadcast itself.
Results at a glance:
1.89M audited views | +43% audience growth YoY
180 unique co-streamers
973 creators reached through targeted organic outreach
959 keys/codes redeemed across 16 featured games by 135 creators
60 pieces of tracked content produced by 38 creators across Twitch, YouTube and TikTok
92% open rate | 85% click rate | 84% creator redemption rate for post-show game distribution
“Working with The Path on our creator programme for the Autumn edition of the Galaxies Showcase was a pleasure. Chris and Beth needed zero oversight and just ran with the project. Finding suitable creators, contracting them, managing them and even taking on ambient community work like game key distribution for our partners. Even though it was outside the scope of work John jumped in to help moderate our live stream chat. The whole project was completely frictionless and I’m very grateful to the team for taking so much off our plate.”
— Chris Thomas, Galaxies Showcase