The Path supported Fumi Games and PlaySide Studios across EMEA and North America, helping manage and shape the Mouse: P.I. For Hire community during the launch of this highly anticipated title.
With a significant influx of players at launch, we worked as an embedded community partner, providing near round-the-clock support to maintain a safe, structured, and engaging environment during peak activity.
Our focus was on harnessing pre-existing hype into a sustainable community, ensuring players felt heard while feedback, bugs, and emerging issues were consistently surfaced to the development team. This approach helped turn launch momentum into a stable, engaged community while protecting player experience at scale.
Our focus included:
High-volume moderation across Discord and Steam during peak launch periods.
Proactively managing risk, including safeguarding younger users.
Guiding conversations to keep discussions constructive and on-track.
Capturing and relaying player feedback and issues to the dev team.
Supporting FAQ development to reduce pressure on support channels.
CAMPAIGN PILLARS
Community Management
Moderation
Player Support
“The Path have quickly and seamlessly become an extension of the community team here at PlaySide, and have been instrumental in supporting the global release of MOUSE: P.I. For Hire. Their flexibility, knowledge, and genuine passion for supporting our release and our game's growing community has been invaluable and has truly helped us to deliver a world class experience for our players!”
Michael McAlister - Global Head of Marketing, PlaySide Studios
