The Path partnered with Chorus Worldwide to support the creator campaign for Coffee Talk Tokyo, the latest instalment in the beloved Coffee Talk series, delivering targeted creator outreach, vetting, and key distribution ahead of launch.

By identifying creators with a genuine love for the Coffee Talk series and the wider cosy gaming space, we helped place the game in front of highly relevant audiences while streamlining the creator experience from outreach through to key redemption.

Our Work Included:

• Curating a hand-selected list of Coffee Talk fans and cosy gaming creators across YouTube, Twitch, TikTok, and Instagram.

• Developing outreach schedule and creator communications.

• Coordinating early key distribution to support pre-embargo content creation.

• Vetting inbound creator requests and assessing channel suitability.

• Creating custom creator key links to streamline redemption across platforms.

• Supporting creator approvals through Lurkit and assisting with ad-hoc key requests and creator vetting.

Results at a glance:

• 97% email open rate

• 41% creator key redemption rate

• 24% creator-to-content conversion rate