CAMPAIGN PILLARS
Organic Outreach
Key Distribution
The Path partnered with Chorus Worldwide to support the creator campaign for Coffee Talk Tokyo, the latest instalment in the beloved Coffee Talk series, delivering targeted creator outreach, vetting, and key distribution ahead of launch.
By identifying creators with a genuine love for the Coffee Talk series and the wider cosy gaming space, we helped place the game in front of highly relevant audiences while streamlining the creator experience from outreach through to key redemption.
Our Work Included:
Curating a hand-selected list of Coffee Talk fans and cosy gaming creators across YouTube, Twitch, TikTok, and Instagram.
Developing outreach schedule and creator communications.
Coordinating early key distribution to support pre-embargo content creation.
Vetting inbound creator requests and assessing channel suitability.
Creating custom creator key links to streamline redemption across platforms.
Supporting creator approvals through Lurkit and assisting with ad-hoc key requests and creator vetting.
Results at a glance:
97% email open rate
41% creator key redemption rate
24% creator-to-content conversion rate
“Working with Michael and Beth was a fantastic experience. From start to finish, they were highly professional, responsive, and transparent, always keeping us updated with real time progress and maintaining excellent communication throughout the campaign.
Beth did an outstanding job leading the creator outreach. Thanks to her work and the agency's strong reputation, we were able to connect Coffee Talk Tokyo with content creators who were a perfect fit for the game's audience. The response from creators was consistently positive, making the collaboration process smooth and effective.
We're very happy with the results and the reach the campaign achieved, and we would happily recommend them to any studio looking for a reliable partner for their game.”
Mikhail Campos - Marketing Lead, Chorus Worldwide