The Path partnered with Chaos Manufacturing and Starlance Studios to execute a creator campaign for ZeroSpace ahead of its inclusion in Steam Next Fest. Working within a compressed timeline, our objective was to maximise visibility for the game’s limited-time playable demo and accelerate Steam wishlists.

By strategically balancing immediate live-stream reach with sustained video longevity, we delivered a thoughtful yet fast-paced curation, hand-picking creators who genuinely aligned with the RTS genre to give their authentic first impressions as respected voices. Additionally, we prioritised channels with a strong YouTube VOD presence to ensure the content had a lasting shelf-life well beyond the live broadcasts.

Our team handled negotiations, contracts, and content approvals. This seamless coordination allowed creators to meet the turnaround windows and get their authentic first impressions live exactly when it mattered most.

Results at a glance:

• 93k+ YouTube views.

• 3.24% YouTube engagement rate.

• 3.9k+ watch hours generated via live streams.