CAMPAIGN PILLARS
Paid Creators
Organic Outreach
Key Distribution
The Path once again partnered with Galaxies to scale their Spring Showcase through a blended paid and organic creator strategy, including large-scale outreach and rapid post-show key distribution to the official co-streamer community.
Building on Autumn, we expanded from 3 to 12 paid creators while significantly growing organic participation through targeted creator research, delivering a step-change in reach, engagement, and live performance.
Results at a glance:
373 creator streams | 352 unique creators
86K co-stream peak (+347%)
78K average CCV (+261% show-on-show)
122K peak CCV (+216%)
2.5M total views | 171K+ hours watched
50% avg. open rate (organic outreach)
64% open rate (co-streamer key distribution)
Highlights:
#1 most-watched channel on Twitch during broadcast
#3 most-watched category, outperforming major titles
“Working with The Path on our creator programme for the Autumn edition of the Galaxies Showcase was a pleasure. Chris and Beth needed zero oversight and just ran with the project. Finding suitable creators, contracting them, managing them and even taking on ambient community work like game key distribution for our partners. Even though it was outside the scope of work John jumped in to help moderate our live stream chat. The whole project was completely frictionless and I’m very grateful to the team for taking so much off our plate.”
— Chris Thomas, Galaxies Showcase